With this in mind, let’s take a look at the average cost of a Google Ads

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In fact, according to Solve Media, you’re more than 475 times more likely to survive a plane crash than you are to click on a banner ad – a sobering statistic indeed.Online advertising costs display ad inventoryHowever, the CTR of your online display ads will increase significantly when paired with smart targeting options such as remarketing and life-event targeting. As with search ads, displays ads drive more ROI when you can achieve a higher click-through rate.



When advertising on Google’s display network, you have three Benin WhatsApp Number pricing options:Cost-per-click (CPC) Pricing – Pay only when someone clicks on your ad; best-suited to online ad campaigns where your goal is to drive traffic to your website.Cost-per-thousand impressions (CPM) Pricing – Pay for ad views (bidding for one thousand views); best-suited to brand awareness campaigns where you want your ad to be seen as often as possible by your target audience.Cost-per-acquisition (CPA) Pricing – Set a target CPA and pay when your ad leads to a conversion; use this option if your end goal is sales or other online transactions.





Now that we’ve broken down the main differences between these two ad types and their typical pricing models, let’s dive into all that juicy data.The Average Cost of an Google Ads by IndustryOnline ad costs vary widely not only platform, but depending on the industry of the advertiser.  ad across 20 industries:Online advertising costs AdWords average CPC by industryThe average CPC in Google Ads across all industries is $2.32 on the search network and $0.58 on the Google Display Network.Industry