What is Brand Reputation: strategies to strengthen the reputation of an onlin...

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By definition, Brand Reputation represents the key factor of its business both online and offline for any company (whether it offers products, services or content).Brand Reputation for web marketing coincides with the consideration and esteem that users, including customers themselves, have for a brand. It mostly refers to the choice by the marketer, or the company owner, to implement various strategies including commercial affiliations and the use of storytelling techniques .



In the first case we are faced with the so-called affiliate Special Data marketing , this uses certain websites and blogs that directly promote the brand and its products or services. In the second case, through the term storytelling, we refer to the promotion of a brand through the telling of a story, re-proposing this narrative in media and market contexts that can also go beyond the web such as TV, press, brand journalism, merchandising. In this way, the brand can reach different types of targets through different means.By correctly exploiting all communication channels, the Brand Reputation of a brand is strengthened to the point of becoming present in the daily lives of users.If the reputation is therefore very positive and well strengthened, the brand exponentially increases the possibility of retaining its customers, or of satisfying them in all their expectations and needs.Tips . According to the Funnel Marketing theory , even after achieving a " conversion ", such as the transformation of online users into contacts or customers of an e-commerce website, the customer must be " delighted ".By using messages or newsletters it is important to keep the customer's attention towards us high. How to do it?





Providing various free resources such as e-books, additional information, free access to specific tools, which are appreciable and capable of strengthening the brand image. All this helps to communicate its value from a corporate point of view in an increasingly authoritative way, differentiating itself (when possible) from the competition.Tools and strategies for Brand ReputationWhat are the tools and strategies for creating a valid Brand Reputation?Creating an online reputation is not always simple and obvious, especially if the real purpose of this is to increase visits to an e-commerce website or any other site or blog, or simply to increase sales.Where to start from? First of all, to be considered positively by a wide range of users it is necessary... To be known! To create a good reputation in the overcrowded world of the web, it is necessary to use methods, strategies and tools to make a site popular first, thus fueling its notoriety, also known as Brand Awareness.Let as many users as possible know: what are the advantages and positive aspects of dealing with the brand!