Collaboration with Belron International

Minhazi862

An auto glass replacement and repair company. table of contents Results summary Notices conclusion background Data collection method and operation range data Number of subjects Usefulness investigation Other important information (type of experiment, etc.) Scope of application conclusion Are you having trouble with your web strategy? Results summary This study found that having review stars in search results improved CTR by approximately 35%. We conducted a study to determine the differences in CTR for various search screens in Belron's two markets: "the Western market" and "the European market." As a result, review stars in search results resulted in significantly higher CTR in both markets. Starring reviews in search results increased traffic by 35% in Western markets, and a similar test in European markets increased traffic by 13%. Notices Users in Western markets seemed to spend less time deciding whether to click or not when they saw review stars appearing in organic search results. Among the areas of organic search that users were most interested in, those marked with a review star tended to have high click-through rates and clicks.

In both Western and European studies, the CTR was significantly higher when reviews were asterisked at the top of the organic search page. conclusion Stars in reviews for both studies led to higher CTRs in organic search. Our takeaway from this observation is that in the future SEOs will focus on the use of India Phone Number review stars, as they have been shown to contribute to positive results. background In this study, we decided to experiment and compare SERPs in two different markets: the Western American market and the European market. Two markets were targeted in order to conduct similar experiments in other countries and languages. The Google search terms used in the tests in these markets were chosen to be generic to ensure that the branding power of branded terms did not negatively impact the test results.





To obtain reliable results, we investigated two aspects: eye tracking and clicks. Click research is similar to eye tracking in that it involves tasks, evaluations, and exposure to SERPs. Eye tracking can help you understand how content in SERPs, including review stars, is visually communicated to visitors. Not only was the study able to measure CTR, but it also allowed researchers to determine the number of subjects needed to determine statistical differences in CTR for each experiment. CXL Institute's laboratory eye tracking implementation method and results analysis method were used in the Western market, and only the results analysis method was used in the European market.