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When a bank establishes a marketing digital system, users can contribute to the bank, but how much value contribution the users can bring to the bank is difficult to know when the user's participation is low or the user's level of sleep is high. , so the digitalization of user operations is a very critical link for us to do a good job in marketing. Many banks only focus on user growth, but often ignore user conversion, so they put a lot of costs on user acquisition, while user conversion is ignored.
How digitalization drives banking growth ) Traffic does not equal high conversion: Banks have never Indonesia Telegram Number Data lacked traffic. Even in the era of mobile Internet impact, any bank has sufficient traffic from online to offline channels. The key issue for banks is conversion. In actual operation work, it is necessary to analyze the contribution of various online and offline channels to core conversions based on corresponding data.
Analysis results, in order to make corresponding conversion decisions. The relationship between traffic size and conversion effect is minimal, high traffic ≠ high Conversion, when we pay attention to traffic, we must also focus on its conversion effect. For example, a city commercial bank cooperated with Alipay to launch a card binding activity for users in designated areas. The activity was very popular and attracted a large number of users.
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發表於 2024-3-12 18:24:43