The most prominent group in this sense

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In addition, the entity declared in the last general elections to have a particular army of 400 volunteers to amplify the reach of its messages. In turn, the socialists declared in the last national elections to have a very small team of professionals specialized in the management of their digital channels, but on the contrary the socialists claimed to have a base of 800 affiliates who help make 'Trending Topic' all your initiatives in this field. In the case of the Popular Party, there is the curious circumstance that, prior to his appointment as president of the organization in 2018, Pablo Casado was the person who led the team in charge of managing its social networks.

Around a dozen people make up this team, in addition to many other volunteers who join this cause during the electoral period. Figures very similar to those of Ciudadanos, another of the parties that has already been born with social networks and online platforms as a natural means of its existence. Profile management The next question is what these people use to work in  SW Business Directory the field of digital political communication. We have carried out an extensive search for tools, applications or services that parties use to manage their social networks and these are our conclusions: PP : The popular ones manage most of their social channels manually, even to the point that some messages on networks like Twitter are sent directly from a mobile phone (both Android and iPhone), which shows that they do not go through a process of prior curation by a person in charge other than the author of the message.



In addition, the PP uses the Snapy.tv service to share some of its videos and public broadcasts, while internally they use Telegram and other self-developed apps to communicate and promote the content that must be viralized. PSOE/CIUDADANOS: As in the previous case, we have not detected any automated behavior in their profiles or the use of tools external to those of each of the digital platforms. They also use Telegram to disseminate the most relevant content among their followers. WE CAN : The only one of all those analyzed that chooses to use tools outside of the social networks themselves to control their messages. Specifically, the purple ones usually use Tweetdeck to schedule and monitor some of their tweets, although like their rivals, most publications are made from the service's own website and its Media Studio.