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Here’s a straightforward guide to set it up Log in toyour GTM container. Create a new tag In GTM, go to “Tags” and click “New.” Choose Tag Configuration Under “Tag Configuration,” select “Google Ads User-Provided Data Event.” how to set up the user-provided data event tag Configure the tag Provide the Conversion ID from Google Ads Tools and Settings > Under Setup > Google tag > Installation Instructions > Install Manually > Grab the number after ‘AW-’ and create a “User-Provided Data” variable to capture user data like phone numbers and emails.
How to configure tag for form tracking in enhanced conversions for leads Set up the User-Providedwedding photo editing service Data Variable Configure this variable to capture user data based on DOM Element variables e.g., “Phone Number – DOM Element” . how to set up the User-Provided Data Variable in enhanced conversions for leads Create a trigger Click “Triggering” and create a new trigger with the type “Form Submission.” Configure the form submission trigger Set conditions like “Some Forms” > “Page URL” > “contains” > “your-form-page-url” to specify when the tag should fire.

Name and save the tag Give your tag a name and save it. Preview and test Use GTM’s preview mode to test the tag by submitting a form on your website. Publish your changes When everything works as expected, click “Submit” in GTM to publish your container changes. Also, don’t forget to set up a Conversion Linker tag in GTM and configure it to fire on all pages. This tag is crucial for accurate click data and conversion measurement. Notify Google Ads of offline conversions Once you’ve tracked the offline conversions, the final step is notifying Google Ads about them.
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